Because business says it is!
Volunteering is good for business, good for equality and the community and likely good for your staff too.
Many businesses genuinely want to do ‘the right thing’. Equally, many want to benefit their business first and foremost.
Which is right? I ponder this as people and businesses increasingly approach us. I desperately want them to understand how important their contribution is. But the truth is that not everybody cares as much as I do.
And should that matter? Should I take the contribution anyway? Does the end already justify the means.