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Your Own Place CIC

preventing homelessness

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homeless homelessness Norwich

October 4, 2018 By Rebecca White

Repeat or new customers

As we approach our fifth birthday, move away from being a start-up and into an unknown phase, my attention has been turned to the notion of repeat customers.

In truth, from a public sector background, I find myself developing a lot of notions that I’ve never had to consider before. But that’s probably for another blog.

To what extent should be put our energy and limited budget into new customers? If we are to sustain and even grow (let along achieve our social mission) there’s no doubt we need more customers.

So in fact there are three options. Exactly the same customers again, new customers in the same sector and totally new customers in new sectors.

With over 90% of our customers buying again we’re doing something really right. It’s time not only to understand what that is, but to refine the messaging for new customers.

We’re not selling coffee after all. We’re selling a highly complex service that is utterly unique in its aims and delivery. The time this takes to communicate effectively is a threat to developing new customers.

Perhaps we should utilise the happy existing customers as leverage in reaching new customers and ensure the new customers become repeat customers too.

Happy birthday to us and all the new challenges our sixth birthday brings.

July 20, 2018 By Rebecca White

These horrors take me back…

Even as I sit here writing this there is a guy outside the cafe tapping his watch, falling over and seemingly very unwell. I’m not easily unnerved, but he makes me nervous.

Less than five minutes ago a man without a shirt on, apparently with his belongings in sacks perched on his wheelchair, pushed the chair backwards slowly up Lower Goat Lane.

I am watching another man with a hospital bracelet beg from a couple seated outside.

All this right here in our fine city. How bad do things have to get before a critical mass actually cares?

I realise it takes me back. Arriving in Kiev 20 years ago I was shocked to be confronted by begging amputees. As cannon fodder for the war in Afghanistan, Ukrainian society, systems and infrastructure simply wasn’t able or compassionate enough to provide these demobbed soldiers with an adequate life.

So well done us – we’re akin to Ukraine circa 1998!

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Contact our CEO Rebecca

rebecca@yourownplace.org.uk

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01603 611910
Your Own Place CIC
23 Johnson Place
Norwich
NR2 2SA

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