• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Your Own Place

supporting people moving to independence to prevent homelessness

  • Home
  • Our People
    • Our Story
    • Our Vision & Values
    • Our Social Enterprise
    • Our Team
      • Our Team
      • Our Board of Non-Executive Directors
      • Your Own Place Advisory Board (YOPAB)
  • Why Choose Us
    • Our Customers
    • Our Partners
    • Our Case-Studies
    • Our Impact
  • Digital Services
    • online Volunteer training
    • DigiTILS+
  • Our Services
    • Mentoring Training2
    • Tenancy & Independent Living Skills Plus (TILS+)
    • Plus Employability Support
    • Inspiring Futures
    • Your Own Place Advisory Board (YOPAB)
    • Other Projects
    • Mentoring Support
  • Get Involved
    • Volunteer Mentoring – Schools
    • Volunteer Mentoring – Prisons
    • Social Investment
    • Partnerships & Innovation
  • News
  • Events
  • Our Blog
  • Contact Us

October 4, 2018 By Rebecca White

Repeat or new customers

As we approach our fifth birthday, move away from being a start-up and into an unknown phase, my attention has been turned to the notion of repeat customers.

In truth, from a public sector background, I find myself developing a lot of notions that I’ve never had to consider before. But that’s probably for another blog.

To what extent should be put our energy and limited budget into new customers? If we are to sustain and even grow (let along achieve our social mission) there’s no doubt we need more customers.

So in fact there are three options. Exactly the same customers again, new customers in the same sector and totally new customers in new sectors.

With over 90% of our customers buying again we’re doing something really right. It’s time not only to understand what that is, but to refine the messaging for new customers.

We’re not selling coffee after all. We’re selling a highly complex service that is utterly unique in its aims and delivery. The time this takes to communicate effectively is a threat to developing new customers.

Perhaps we should utilise the happy existing customers as leverage in reaching new customers and ensure the new customers become repeat customers too.

Happy birthday to us and all the new challenges our sixth birthday brings.

Filed Under: Blog Tagged With: business, development, enterprise social entrepreneurs support ceo business mission, homeless homelessness Norwich

Primary Sidebar

Contact our CEO Rebecca

rebecca@yourownplace.org.uk

Footer

Get Social

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Get in Touch

The Training Flat: 01603 611910
Your Own Place CIC
23 Johnson Place
Norwich
NR2 2SA

Subscribe to our Newsletter

  • This field is for validation purposes and should be left unchanged.

Copyright © 2021 · Site created by Business Equip · Log in