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Your Own Place CIC

preventing homelessness

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enterprise social entrepreneurs support ceo business mission

October 4, 2018 By Rebecca White

Repeat or new customers

As we approach our fifth birthday, move away from being a start-up and into an unknown phase, my attention has been turned to the notion of repeat customers.

In truth, from a public sector background, I find myself developing a lot of notions that I’ve never had to consider before. But that’s probably for another blog.

To what extent should be put our energy and limited budget into new customers? If we are to sustain and even grow (let along achieve our social mission) there’s no doubt we need more customers.

So in fact there are three options. Exactly the same customers again, new customers in the same sector and totally new customers in new sectors.

With over 90% of our customers buying again we’re doing something really right. It’s time not only to understand what that is, but to refine the messaging for new customers.

We’re not selling coffee after all. We’re selling a highly complex service that is utterly unique in its aims and delivery. The time this takes to communicate effectively is a threat to developing new customers.

Perhaps we should utilise the happy existing customers as leverage in reaching new customers and ensure the new customers become repeat customers too.

Happy birthday to us and all the new challenges our sixth birthday brings.

March 29, 2018 By Rebecca White

It’s lonely at the top…

I seem to be in a never ending round of interviews and case-studies for people wanting to know ‘my story’. Some of it is academic research into social enterprises/entrepreneurs and some of it for their own progression.

Rest assured I grew bored of my own voice and ‘story’ some time ago and can scarcely remember the real answer to the question ‘why did you set Your Own Place up?’

What I do know is that I wouldn’t be still standing here if it wasn’t for the The School for Social Entrepreneurs. As serendipity had it I was lucky enough to benefit from both their Start-up and Scale-up courses. I didn’t think it would suit my learning style or my lifestyle, come to think of it, but it shaped everything from that moment on, of that I can be certain.

It created a new way of thinking, of being and of seeing the world. And I’m so grateful. And I’m so sad it’s in the past too. It’s like when you finish an amazing book. You’d quite like not to have read it so you could read it for the first time again!

I miss having that space to think, to dream, to create, to be honest, to cry (only once!) and to be with incredibly supportive friends.

It’s lonely at the top and nothing has replaced it yet!

Happy Easter. Have a great break.

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Contact our CEO Rebecca

rebecca@yourownplace.org.uk

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01603 611910
Your Own Place CIC
23 Johnson Place
Norwich
NR2 2SA

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