I’d love to know if other small, service providing businesses and enterprises experience this too.
I am simply staggered by the number of people that call or email to find out the basics of our offer. 99% of the questions I am asked are to be found one click away from our homepage on our website.
As we grow this is becoming quite a resource issue as we take increasing numbers of enquiries.
What are we doing wrong? Is it the website? Is it our marketing (monthly e-newsletter, loads of social media and direct marketing etc) or is it something else?
For background, these enquiries are coming largely from social workers and providers in the third sector and I accept that many of our customers are not on Twitter and Facebook etc.
I’d love your thoughts.