There, I used my least favourite ‘j’ word!
That said, it is a journey and one I’ve just started enjoying. The principle recognition is not so much about marketing, but about how uncomfortable I feel when I’m feeling consciously incompetent.
And that’s how I felt about marketing. It was not even a conversation I wanted to have for fear of not knowing the jargon or revealing myself as a total idiot.
And now I’m starting to really enjoy not just my development, but marketing as an academic exercise and mostly, becoming (slowly) consciously competent.
So whilst the marketing knowledge is valuable and vital, most valuable is knowing that it is the fear of my own idiocy that is most uncomfortable. Being ok with that and knowing how to tackle it has huge application.
And because we work with young people, let’s not forget what a barrier to learning and engaging that exact same feeling is for them too!