It’s probably a difficult decision. Is it on the whim of the boss, historic ties or issues that matter locally?
Perhaps it’s more strategic than that. Or a cause that matches the values and aspirations of the business as well as makes the business look good?
It is after all vital that it makes the business look good.
They say that your supply chain is essential to your business and you take up references for your staff.
Why would it be any different for those organisations that your business supports as a good cause?