It’s all got a bit more complicated hasn’t it? When I normally think of the spectrum – traditional charities involved in CSR at one end and FTSE 100s at the other, I think of values-based charities like Oxfam (!) and perhaps ruthless giants like the banks.
Of course in the modern era, neither is quite what we imagined them to be.
Reflecting on sustainable models of income for our sector, in a world where capitalism is being questioned daily, I can’t help but be drawn to added social value.
Large corporates can and increasingly should, be looking at their supply chains and who they do business with.
New recruits of all ages (not just millennials!), want their employer to do more than tick a socially responsible box.
If your business is buying goods and services anyway, why not buy them from an enterprise that does the social good for you?