Sticking at it pays off it seems. I’ve always been certain that creating Your Own Place wasn’t a flash in the pan and I’m cautiously hopeful that we will continue.
Someone said to me the other day that business must be good as there’s so much homelessness. I’m pleased to say that we don’t make more money when there’s lots of homelessness and arguably the same lack of investment that has resulted in that homelessness is not investing in us either. We want to prevent it ever happening. This is a better investment for the tax payer, the community as well the person involved.
But I didn’t mean to get political. The point I want to make today is the power of sticking with it. Not only can you test, test and test your model again, but people start to have heard of you banging on about it.
I totally understand why some businesses fail. There are times when I earned next to nothing and quite possibly will be again. I’ve been outside my comfort zone from the start.
But today is a positive note. Customers of all kinds are contacting us for our services. People who we’ve never met, never directly marketed and didn’t know would be interested.
It feels like a critical mass and if you can weather years of pushing and making next to nothing, it seems a tipping point must come.